Made-to-order sustainability
The official made-to-order approach is designed to reduce overproduction, wasted resources and unnecessary energy consumption.
Made in Italy. Designed by You.
Create eyewear that tells your story
FEB31ST is customisable wooden eyewear from Val Brembilla, Italy. Choose shape, colour, material and finishing to create a frame that reflects individuality.
About Feb31st
February 31st does not exist on the calendar. FEB31ST uses that impossible date as a statement for bold, adaptable eyewear without standard limitations.
Founded in Italy in 2011 by three visionary entrepreneurs, FEB31ST has grown into a global brand. Every frame is crafted in Val Brembilla, where engineering and hand craftsmanship meet.
Wood, engineered with care
Wood is the primary material at the heart of FEB31ST. It is strong, lightweight, adaptable and certified by the Forest Stewardship Council, sourced exclusively from controlled plantations.
Collection
From full-wood statements to fine metal silhouettes with wooden accents, the official collections open different routes into customisable eyewear.
Full wood
Chunky shapes for the bold and brave, built around the pure character of wood.
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Slim full wood
Full wood frames with slimmer profiles and a classic-contemporary twist.
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Wood and metal
Total Wood and 2.0 shapes paired with chunky metal temples.
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Visible hinge detail
Full wood frames with sophisticated elegance and visible hinge engineering.
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Lightweight luxury
Flex UP shapes reimagined with thin metal temples for a lighter wearing feel.
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Wood accents
Fine metal silhouettes accented with carefully chosen wooden details.
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Colourful simplicity
Fine metal frames with clean lines, colour options and minimalist comfort.
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Minimal wood temples
Rimless design with wooden temples: creative, understated and lightweight.
View collectionConfigure your own FEB31ST
Values
The official made-to-order approach is designed to reduce overproduction, wasted resources and unnecessary energy consumption.
Every frame is meticulously crafted in Val Brembilla, Italy, where engineering meets hand craftsmanship.
Wearers can choose from shapes, sizes, bridge fittings, temple lengths, materials, finishes and colour placement.
Word block, colour block, art finishes and bespoke engraving add a personal final layer.
The making
FEB31ST states that production off-cuts are repurposed to heat the factory in winter or recycled into wooden table tops, extending the zero-waste approach beyond the frame.
Impression
Campaign and product imagery from the Feb31st visual world, arranged for fast scanning.
Contact
For product questions, dealer information or appointments, contact Feb31st Benelux directly or use the local contact for your market.
Netherlands
Luxembourg
Belgium